Laying in a hammock is a simple pleasure. As you gently sway, take the time to expand your appreciation for everything the trees and the sky have to offer - look up.
CW: Cathy Gomez | AD: Katherine Vazquez
Prints
OOH Bus Stop
Using the structure of a bus stop as an advantage, Look Up is brought to life.
This bus stop display emphasizes the sensation of lying in a hammock among the trees. Because viewers must look up to see the ad in full, they’re prompted to imagine the experience themselves, sparking a desire to feel it firsthand.
